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Successful fundraising depends on transformational storytelling.

So says the legendary Ken Burnett, who revolutionised fundraising with his concept of ‘relationship fundraising’.

It’s true. People bond with organisations that can tell stories that resonate and create an emotional response. Of course, logic is important to reinforce the appeal, but emotion is far more powerful in engaging donors.


Fundraising storytelling is a specialist art: and Precision’s Copywriting team are masters of the craft.


Led by a seasoned fundraiser, the copy team focus on delivering donor-centric communications that strengthen the relationship between causes, and those who support them.


Precision is the donor communications specialist for all your fundraising collateral, including:


• Annual Appeals (Direct Mail & digital) 

• On-boarding communications

• Stewardship letters & EDMs                        

• Donor newsletters

• Impact Reports                                    

• Thank You campaigns

• Donor Surveys                                    

• Social media campaigns

• Case for Support                                 

• Website Content

• Annual Reports                                     

• Grant Writing

• Corporate / Partnership Proposals

Precision specialises in compelling communications that inspire donors

to act.  Developed by award-winning copywriters with a passion for fundraising. 

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