Mark Wiegerink

Head of Data Strategy & Insights

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Mark is a strategic marketing and fundraising executive with close to 23 years’ experience in leading wholesale, consumer and not-for-profit organisations.

 

His work has spanned from high level Group Head strategic roles, bringing teams together, to working at the operational level implementing actions within fundraising plans as a campaign manager. Throughout his career, he has managed the database function and has been responsible for the implementation of these systems as well as the teams that run them.

 

As a recognised strategic fundraiser, he has delivered more than $100M in fundraising income for the charities he has served.  His fundraising expertise includes 

• management of the Regular Giving program at

Save the Children  

• overall management of the Brotherhood of St Laurence fundraising program 

• development/implementation of the fundraising strategy for the Alannah & Madeline Foundation, and 

• leadership of the Direct Response team at the Stroke Foundation.

 

Mark has been recognised through a media award via Cubed Communications for outstanding results with the re-branding and distribution of Save the Children's Regular Giving program,

 

He has an MBA from Melbourne Business School, a BBus (Marketing) and a Business Analytics Certificate from Wharton School of Business. In his role as Founder of Fundraising Logic, a joint venture with Cory Hall, Mark is focused on bringing a fundraiser's perspective to provide a holistic approach to data and analytics.

 

You can contact Mark by emailing mark@fundraisinglogic.net or calling him on 0417 860 713