Congratulations to the team at Seeing Eye Dogs Australia (SEDA) and their PAWsome corporate partner Petbarn Foundation.
Their annual Petbarn Foundation Seeing Eye Dogs Appeal, conducted throughout July, raised an incredible $1,359,755: more than $300k above target! This is the second year running that the national campaign broke its fundraising record.
It’s also the second year in a row that SEDA trusted our team to develop and despatch the Campaign Pack to send to every Petbarn store across Australia to promote the cause during the appeal.
The appeal premise is simple. Via in-store promotions throughout July, Petbarn encourages its team members and customers to raise funds to help cover the cost of breeding, training and caring for Seeing Eye Dogs.
SEDA challenged us to create a pack that would be engaging, informative, and visually appealing. So, armed with the learnings from last year’s campaign, our team got to work designing a pack-with-punch: one that would motivate both staff and customers to get behind the annual appeal.
What we delivered was a dynamic pack that included a mix of staff resources and customer-facing collateral. For team members, we developed a campaign pack brimming with client case studies and insights and tips on how to fundraise for a triumphant campaign; we created novelty die cut dog ears for them to wear throughout July and ask-me-how to donate badges. (Oh, and we included a thank you card and box of chocolates to let them know how much SEDA values their support.)
To motivate customers to donate, we developed high visibility point of sale items such as too-cute images of pups-in-training, along with Good Dog Awards cards and a swag of in-store promotional collateral.
The $1,359,755 raised speaks for itself! We are incredibly proud to have been part of this incredible campaign. And thrilled with this feedback from Sasha Aranyi, Senior Communications Advisor - Partnerships & Events Vision Australia.
"We are so so happy and beyond grateful for the amazing work you and team did on the campaign packs – they make such a great impact and really motivate the Petbarn team members." –
Congrats and well done team SEDA and team Petbarn.
The funds raised through this year’s appeal will help train-up 27 Seeing Eye Dogs for Australians who are blind or have low vision. Over the last 11 years, the Petbarn Foundation Seeing Eye Dogs Appeal has now funded a total of 179 Seeing Eye Dogs. PAWsome indeed!
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